Chroma was established in 1965 with the aim to make superior artist and educational paints and mediums. Today Chroma supplies its products to most regions of the world and has a reputation of delivering quality products with a 'stroke of innovation'.
Chroma is dedicated to providing high quality paint for artists, teachers and students. Founded by artist and educator, Jim Cobb, Chroma’s focus is, and has always been, on the development of both innovative and quality products.
Our extensive range of products includes oil paints and mediums, artists’ acrylics and mediums, and paints for educational use, as well as paints and mediums for decorative art. Our paints are created by an artist for artists. We like to think of ourselves as paint making pioneers. We explore and innovate to create formulas that suit the varying requirements of the artist.